Now showing on a King County Water Taxi near you: a new, sleek look to our fleet.
Best part? The branding makeover was developed and designed by our own talented King County DOT staff.
The Water Taxi program logo was carefully thought out to be simple, unique and bold. It is designed in a manner that depicts the shape of the Water Taxi vessel. The logo features various elements that are signature to our popular service:
- Sun and Water – the program brand mark is a conceptual, dual-purpose graphic depicting the Water Taxi and the sun over water. It represents speed, reliability and the Seattle waterscape.
- Speed and Agility – the sleek flavor reflects the design of the Water Taxi’s two catamarans, the MV Sally Fox and MV Doc Maynard.
- Landscape – a reflection of the rider experience on the Water Taxi, whether the destination is Downtown Seattle, West Seattle or Vashon Island.
Last winter, King County DOT—led by graphic designer Amy Sanders— developed new branding for the Water Taxi. This entirely in-house effort —buoyed by support from talented Metro, and Department of Natural Resource and Parks graphic designers—showcases a new logo and program mark.
Recently unveiled at this year’s Passenger Vessel National Conference in Seattle, the branding received great reviews for its colors and creativity.
The new look appeared on our West Seattle shuttles last week. The newly branded MV Doc Maynard hit Puget Sound waters today. The new logo will be finished on the MV Sally Fox this weekend as long as weather permits.
Riders will also notice new branding on the Water Taxi’s printed schedules and website. Riders will begin seeing the new look on the uniforms of our dedicated crew members later this month.
We hope you like the water taxi’s new logo and appreciate your feedback. Let us know what you think in the comment section.